Jumat, 23 Maret 2012

[T364.Ebook] Free Ebook The Right to Be Human: A Biography of Abraham Maslow, by Edward Hoffman PhD

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The Right to Be Human: A Biography of Abraham Maslow, by Edward Hoffman PhD

Abraham Maslow (1908-1970) has been widely recognized as a great visionary of modern psychology and related social thought including business behaviour. This second edition of his biography explores the business applications of Maslow's thought.

  • Sales Rank: #305987 in Books
  • Brand: Brand: Tarcher
  • Published on: 1988-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 20.00" h x 20.00" w x 20.00" l,
  • Binding: Hardcover
  • 382 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
Brandeis psychologist Maslow (1908-1970), a founder of humanistic psychology, was an uneasy hero of the 1960s counterculture. As spiritualistic fads swept the country, he scolded Esalen Institute instructors for their smugness and warned his followers that too much inwardness is not psychologically healthy. This apostle of self-actualization and creative "peak experiences" was an intensely private man who rarely discussed his own mystical highs. Hoffman, biographer of Wilhelm Reich, has interviewed Maslow's friends, family and students, and while he never fully pierces his subject's calm, scholarly demeanor, his thoughtful biography has its rewards. We meet Maslow the youthful sexologist of the 1930s (his findings were championed decades later by feminists); the socialist-leaning rebel who married his cousin and lived on a commune; the professor who actively disliked conformist students. The first full-scale biography of Maslow, this profile will be of interest to the many people touched by his humanistic vision of personal growth. Photos not seen by PW.
Copyright 1988 Reed Business Information, Inc.

From Library Journal
$18.95. psych This is the first comprehensive biography of Maslow (1908-1970), a founder of the humanistic psychology movement. Skillfully revealing Maslow's attractive personality and enormous zeal, clinical psychologist Hoffman shows how the early career was distinguished by rigorous empirical researchspecifically in his studies in dominance and motivationand his later career by an admirable creative clarity regarding a comprehensive theory of human motivation and a metapsychology of higher needs and aspirations. Given Maslow's many distinguished friends and mentors, this captivating and sympathetic biography is a major intellectual history of four decades of American psychology. William Abrams, Portland State Univ. Lib., Ore.
Copyright 1988 Reed Business Information, Inc.

From the Back Cover
Why have almost all of today's most celebrated marketing wizards made it their business to know about this man and examine his ideas? Why does virtually every serious management book recognize, document, and praise his insights? How do his life and his legacy continue to inspire and inform the visions of today's most alert and innovative entrepreneurs? Why is global interest now mounting in his multifaceted work? "Maslow laid the foundation for the human side of management. All students of an participants in the human community, especially the management and organization of work, should read this seminal biography."--Warren Bennis, Professor of Business Administration, University of Southern California, author of Leaders. Fascinating and visionary, Abraham Maslow (1908-1970) pioneered revolutionary ideas that helped form modern psychology and laid the cornerstones of contemporary marketing, motivation, self-actualization, and management trends. Critically acclaimed in its first edition and now revised and updated for this paperback edition, The Right to Be Human is a fascinating portrait of one of the seminal thinkers of the twentieth century--at once a vivid biography of a truly original personality and an intellectual journey to the very source of how we think about and manage our businesses today.

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13 of 13 people found the following review helpful.
Excellent Biography
By Azlan Adnan
Why have almost all of today's most celebrated marketing wizards made it their business to know about this man and examine his ideas? Why does virtually every serious management book recognize, document, and praise his insights? How do his life and his legacy continue to inspire and inform the visions of today's most alert and innovative entrepreneurs? Why is global interest now mounting in his multifaceted work?
Fascinating and visionary, Abraham Harold Maslow (1908-1970) pioneered revolutionary ideas that helped form modern psychology and laid the foundation of the human side of management and marketing. His lifetime of discoveries in motivation and personality transcended academic psychology, and extended into the major business fields of management and marketing. Maslow also loved to explore nascent, barely perceptible social trends and speculate boldly about their long-term consequences. He was the originator of such important concepts as the hierarchy of human needs, self-actualization, higher motivation, team decision-making and business synergy.
All business students-not just of management development and organizational behaviour-should read this seminal biography. Critically acclaimed in its first edition and now revised and updated for this paperback edition, The Right to Be Human is a fascinating portrait of one of the seminal thinkers of the twentieth century-at once a vivid biography of a truly original personality and an intellectual journey to the very source of how we think about and manage our businesses today.
Edward Hoffman, PhD, is a clinical psychologist in New York with degrees from Cornell University and the University of Michigan. He has authored several books including Future Visions: The Unpublished Papers of Abraham Maslow, The Drive for Self: Alfred Adler and the Founding of Individual Psychology and The Book of Fathers' Wisdom.

2 of 2 people found the following review helpful.
The Right to be Human: Abraham Maslow
By Kim Burdick
.
Hoffman's well-researched biography of the Abraham Maslow, founder of humanistic psychology, is written with both warmth and precision. Unlike many biographers, Hoffman never loses sight of his goal. It is a solid biography without frills.

Maslow was both a dreamer and a realist. His views of human behavior were holistic, powerful and practical. Many of his ideas were immediately endorsed and put to use, not by his academic colleagues, but by the leaders and innovators of the business community.

Almost every American sociology and psychology student knows "Maslow's Pyramid of Needs." This book will enrich the student's understanding not only of "the pyramid," but also of Maslow's enormous contributions to a multidisciplinary study of human nature.

"The Right to Be Human" is very readable and offers a heart-warming account of one man's life and thought.

Kim Burdick
Stanton, Delaware

0 of 0 people found the following review helpful.
A MARVELOUS AND ENLIGHTENING BIOGRAPHY OF THIS SEMINAL FIGURE
By Steven H Propp
Edward Hoffman is a clinical psychologist who has written other books such as The Man Who Dreamed of Tomorrow: A Conceptual Biography of Wilhelm Reich, The Way of Splendor: Jewish Mysticism and Modern Psychology, etc. He wrote in the Preface to this 1988 book, "Initially, my goal was simply to tell the story of Maslow's life and career in American psychology: to trace his early interests and training, his mentors and influences, and his seminal achievements in the science of human personality and motivation... But now, five years after I began this challenging project, my objectives have widened... Maslow's ideas have been badly distorted in their inevitable popularizations anad retellings... [he] has been attacked as an enemy of reason and community, a panderer to narcissism. I hope to set the record straight..." (Pg. xvi-xvii)

He points out, "To those who associate Maslow' name solely with the humanistic writing that marked his later career, it may seem surprising that he was initially impressed with laboratory experimentalism as the path to psychological knowledge. But it would be a serious mistake to dismiss his early training as irrelevant to his seminal studies of the hierarchy of needs, self-actualization, and peak-experiences." (Pg. 40)

He observes, "Maslow centered his theory of motivation on what he called the hierarchy of human needs. In essence, he contended that every person is born with a set of basic needs encompassing the physiological and including the needs for safety, belongingness or love, and self-esteem... he argued that these basic needs can be seen as making up an unfolding hierarchy... Finally, Maslow outlined the existence of another inborn human need---the need for individual fulfillment, or what he preferred to call self-actualization." (Pg. 154-155)

He argues, "Maslow was challenging the fundamental premise of modern psychology: that we can devise accurate theories about human nature by studying the mentally ill or the statistically average... Maslow suggested that although self-actualizing people are not emotionally flawless, they can serve as exemplars in the values by which they lead their lives... Maslow felt sure that he was intuitively correct and that new research methods would eventually validate his ideas." (Pg. 186-188)

In a 1956 paper on peak experiences, "He described nearly twenty common features of the peak-experience, which he associated with extreme inner health... polar opposites, like good and evil, free will and destiny, seemed transcended in such instants; everything in the cosmos was connected to everything else in a unity of splendor... Maslow noted that peak-experiences often leave profound and transformative effects in their wake..." (Pg. 226)

He notes, "Not surprisingly, Maslow's long-standing disdain for religion initially made him uneasy in the company of clergy and religionists who flocked to his lectures on peak-experiences and the B-values. It was strange to him to speak in churches, but the admiration he felt from the audiences... was very real... Although he never abandoned his own atheistic contempt for ritual observance, such conversations convinced him that his unpleasant childhood experience of Judaism had blinded him to the wisdom within it and the world's other great religions, especially their views of human nature." (Pg. 264-265) Later, Hoffman adds, "While still an atheist, he therefore stressed a kind of naturalistic mysticism, denying the traditional trappings of religion such as an afterlife, a personal God, and a divine order. For Maslow, none of these is necessary to be religious..." (Pg. 277)

This biography will be of immense help to anyone studying Maslow, humanistic psychology, or transpersonal psychology.

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Rabu, 21 Maret 2012

[A654.Ebook] Download Ebook The New Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking, by Jeff Hertzberg, Zoë François

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The New Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking, by Jeff Hertzberg, Zoë François

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The New Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking, by Jeff Hertzberg, Zoë François

A fully revised and updated edition of the bestselling, ground-breaking Artisan Bread in Five Minutes a Day―the revolutionary approach to bread-making

With more than half a million copies of their books in print, Jeff Hertzberg and Zoë François have proven that people want to bake their own bread, so long as they can do it easily and quickly. Based on fan feedback, Jeff and Zoë have completely revamped their first, most popular, and now-classic book, Artisan Bread in Five Minutes a Day.

Responding to their thousands of ardent fans, Jeff and Zoë returned to their test kitchens to whip up more delicious baking recipes. They've also included a gluten-free chapter, forty all-new gorgeous color photos, and one hundred informative black-and-white how-to photos. They've made the "Tips and Techniques" and "Ingredients" chapters bigger and better than ever before, and included readers' Frequently Asked Questions.

This revised edition also includes more than thirty brand-new recipes for Beer-Cheese Bread, Crock-Pot Bread, Panini, Pretzel Buns, Apple-Stuffed French Toast, and many more. There's nothing like the smell of freshly baked bread to fill a kitchen with warmth, eager appetites, and endless praise. Now, using Jeff and Zoë's innovative technique, you can create bread that rivals those of the finest bakers in the world in just five minutes of active preparation time.

  • Sales Rank: #3234 in Books
  • Published on: 2013-10-22
  • Released on: 2013-10-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.49" h x 1.46" w x 7.76" l, 2.23 pounds
  • Binding: Hardcover
  • 400 pages

Review

“Every step of Zoë and Jeff's adventures in bread has been fascinating and delicious for us, the home bread bakers who follow them, but this book might be their most exciting yet because they've incorporated years of readers' questions, problems, and discoveries into every chapter. This is truly the all-you've-ever-wanted-to-know edition. And there are plenty of photographs … at last!” ―Dorie Greenspan, James Beard Award-winning author of Around My French Table and owner of Beurre & Sel cookies

“A fun, easy-to-follow collection for those who aren't afraid to shun baking traditions.” ―Publishers Weekly

“With this revised edition, Herzberg and François continue to perfect their already easy and immensely popular bread-baking method. Essential.” ―Library Journal

About the Author

Jeff Hertzberg, M.D. has been a physician, university professor, information technology consultant, and ardent amateur baker. He developed a love of great bread growing up in New York City in the 1960s and '70s and began traveling to bread-loving countries like France, Italy, Germany, Spain, Britain, and Morocco, to sample and learn. He lives in Minneapolis with his wife and two daughters.



Zoë François is a pastry chef and baker trained at the Culinary Institute of America. In addition to writing best-selling cookbooks, she creates tasty desserts on her pastry blog ZoeBakes.com, as well as for the Cooking Channel, General Mills, and many national magazines. Zoë lives in Minneapolis with her husband and two sons.

Most helpful customer reviews

840 of 852 people found the following review helpful.
The cookbook that changed my life
By Dave Edmiston
As far as culinary skills go, I'm just an average guy in the kitchen. For years my wife has done the majority of the cooking, because she's better at it and much faster than I am. We typically divide the duties with me outside at the grill (if the meal requires anything to be grilled) and her inside doing the real work. Because of some work schedule changes, I've had to up my game a bit in the kitchen, but I still just consider myself a B student in the kitchen.

This cookbook completely changed my "average" image though. I've been baking bread with the original edition of Artisan Bread in Five Minutes a Day since January 2011 and I have literally become renowned in my neighborhood and at work for baking amazing bread. One by one I've had half the dads in my neighborhood over and taught them how to bake amazing bread.

It couldn't be simpler.

For the basic recipe, you mix yeast, salt, water, and flour in a big tub and put it in the fridge to rise and chill overnight. Then the next day you can start baking. Bake however much you want, and then leave the rest of the dough covered in the tub for up to two weeks. You never have to kneed or punch the dough. And besides the initial rise, you only need to let the formed loaves (I always bake more than one) rest and un-chill for about a half hour before you bake them.

I can whip up a batch of dough in less than ten minutes. I store all my ingredients in plastic storage containers out in the garage, so I just grab what I need and bring it into the kitchen. I always mix the double batch recipe that they describe as the "6-2-2-13 rule" in one of the sidebars. That way I have plenty of dough to make loaves for my family and make enough to take in to share at work.

I rarely make the dough and bake it on the same day, because the dough is stickier and harder to work with at first. Although you CAN form and bake the loaves after the initial three hour rise, it's a lot simpler to let the dough chill overnight before you try to bake with it.

The results are amazingly beautiful and delicious (and cheap) loaves of bread. I wish I could post pictures here, but I don't think I can add images until after the book is released to the public in October.

The book has a great variety of recipes. I love making the deli rye and pumpernickel. Or if you prefer the simplicity of the master recipe, it's easy enough to stick with the master recipe and just slightly modify it by adding other ingredients. You can add fresh rosemary to make herb loaves. My wife's favorite is for me to add a cup of sunflower seeds before mixing. Another favorite of mine is to substitute dark beer for half of the water and add a cup of grated cheese and a cup of chopped fresh jalapenos.

I think what I like most about these recipes is that they have a very wide margin for error. It's pretty hard to botch this up. Plus it's very easy to modify the recipes to suit your taste. If you like the flavor of yeast, then use more yeast. If you're watching your sodium, cut back on the salt. If you find that the dough is coming out too dry, add just a touch more water and cut back a half a cup of flour at a time until you find your perfect blend.

Another simple thing to do is start with the master recipe and just add your favorite seeds to the top before you bake. Sesame seeds are my favorite. Flax seeds are also delicious. It's such a simple way to completely change the flavor of the loaf, all with the same batch of dough.

Once you feel comfortable with the basic "master" recipe, it's very easy to branch out to the other recipes in the book. I've enjoyed all of the recipes that I've tried: whole wheat, semolina, English granary with barley malt and malted wheat flakes, and more. They're all amazing.

What do you need to get started? Not much really, but I found that some extra accessories like a baking stone, pizza peel, and parchment paper really made things go better for me. I've put together a list of items in this collection:

REVISED LINK: http://www.amazon.com/gp/registry/wishlist/2UN6876ZMFBSA/ref=pdp_new_wl?reveal=all&view=null

Keep it cheap!

The best way to keep the price down is to buy the staple items at a big store like Smart & Final. Individual yeast packets at the grocery store are probably the most expensive ingredient (about a buck per packet). It's a lot cheaper to buy a pound of yeast for under $4 at Smart & Final. Same goes for the flour: buy big bags of flour at Smart & Final to save money.

For any of the difficult ingredients like rye flour (which is nearly impossible to find in my neighborhood) I just buy it here on Amazon. Anything I can't find here at Amazon I can find pretty easily (but not as cheaply) at King Arthur.

What's new in this edition?

I've been using the original edition of this book for years. The "New" edition has some nice new changes.

* Weights & Measures: All of the measures for the ingredients are now listed in tables. Instead of just listing the measurements in cups, they are listed in U.S. units (cups, tablespoons, etc.), metric units, and also by weight. The most exact measurement is the weight, because regardless of how firmly or lightly you pack your scoops (resulting in different quantities), the weight is what it is. If you pack your cups densely, then 13 cups of flour will be more than is intended. But if you measure by weight, it doesn't matter how many cups you scoop.

* More photos: A picture is worth a thousand words. The original edition had good photos, but this one has even more. They really help.

* More recipes: The authors have a very active website with a thriving base of fans. They've done a nice job in this edition of adding some extra recipes suggested by or inspired by these fans.

* FAQ: This edition includes a great list of Frequently Asked Questions that have come up on their website.

* Gluten free: They've added an entire chapter of gluten free recipes.

* Tips & Techniques: They've expanded the contents of the Tips & Techniques chapter to provide even more helpful items.

* Improved index: The authors' description mentions an enhanced index. The advanced reviewer copy that I have doesn't include the index yet, so I'll just have to take their word for it. I thought the index in the original version was pretty strong, so I'm eager to see what they've done to improve it. Sadly the table of contents is still really bad. It just lists the chapters without any details. (Was pumpernickel listed under The Master Recipe or Peasant Loaves? Gaaah!)

I am obviously a huge fan of this technique and these recipes. I've personally coaxed dozens of my friends to buy the first edition and try baking for themselves. I've also given many copies of the first edition as gifts to friends. It's been a blast to see regular guys like me learn to bake amazing breads for our families. A bunch of us even got together and had a huge "Dad's Bake Sale" to raise money for one of our kids' sports teams. It was a huge success.

I'll see if I can post some photos in the comments below (you can't link to them in the body of a review like this).

Give it a try and have fun with it!

EDIT: I've updated the link to the collection of tools. Hopefully Amazon preserves the link.

267 of 277 people found the following review helpful.
Worthwhile update to an already great book
By N. Krumpe
If you've never seen the first version of this book, Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking, then spend a few minutes reading its reviews. Then, if you decide you like the reviews of the original version, come back here and buy this updated one instead.

The updates are welcome improvements over the original. There are some obvious improvements:
* A couple dozen new recipes
* A chapter of gluten-free recipes
* More color photographs

Less obvious changes, but more important to me:

* Recipes now include weight measurements for flour! This is important to me. In the first edition of this book, when measurements were only given by volume, I wasn't always sure I was getting the right amount of flour, and would sit down and work out weight calculations by hand. Now, the authors have done the calculations for me.

* The authors have learned a LOT from their readers! They have a regularly updated website where readers post questions and comments and recipe variations. The authors have incorporated much of this information into the new edition. For example, the "tips and techniques" chapter has been significantly expanded to address a variety of issues that have come up over the last several years (such as "What do I do about changes in the dough toward the end of its storage life?").

If you already have the first edition, should you invest in this new one? It depends. Here's how I look at it:

* If you are an avid follower of the authors' website, then you are probably "up-to-date" on subtle tips, new recipes, and so on. So, this book might offer little beyond your original purchase. However, it does nicely integrate all the old material along with new information gathered over the last several years.

* If you have the old book, but do not follow the discussions on their websites, then you are likely to appreciate all the new information packed into this new edition. Buy the new version, and pass along the old version to introduce a friend to the "5 minutes a day" approach to baking bread.

206 of 220 people found the following review helpful.
Better than ever
By Michael J. Edelman
When the first edition of this book came out, it was greeted with a mixture of enthusiasm and skepticism. Enthusiasm from those who were excited to discover that you could make great bread without hours of kneading and punching down down, and skepticism from those who not only didn't believe it possible, but argued that the kneading was the best part of bread making. The enthusiasts won out, and the idea of developing the gluten in bread dough via a wetter-than-usual dough and long rise times instead of long kneading took off, especially after Mark Bittman publicized this book via his non-knead bread recipe.

I've been making all sorts of no-knead breads for several years now, including white, wheat, rye, and semolina varieties, in loaves, rolls, and buns, using the recipes from the original edition of this book. The new edition expands on the traditional recipes found in the original, and adds a number of sweet and savory breads like Wisconsin Beer Cheese bread and dessert breads. In between you'll find peasant loaves, pizzas and focaccias, and even some gluten free breads. All are based on the same basic no-knead dough recipe or some simple variant of it. You mix up this simple dough- 3 cups of water, 6-1/2 cups of all-purpose flour, a tablespoon of yeast, and a tablespoon of Kosher salt, let it rise, and then put it in the refrigerator. Now you've got enough dough for several loaves, and you can use it almost right away, or up to two weeks later! Ideally, you'll make enough for a week, and then enjoy fresh baked bread every day, removing just enough for one loaf from your batch of ready made dough.

The techniques explained in this book are half the story. You still need good flour. I use King Arthur all-purpose, unbleached flour or organic flour from Whole Foods, either of which will produce a much tastier loaf than the additive and preservative filled "enriched" flours from the supermarket. If you love freshly baked bread, but you've been put off by the amount of time you thought it took to make, or if you have a bread machine, but you're tired of the boring coffee-can loaves that come out of it, or you make bread the traditional way, but wish there was a simpler way to do it, you need this book. You'll be amazed at how easy it is to make great bread with so little work.

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Senin, 19 Maret 2012

[Y943.Ebook] Ebook Free Rowan Knitting & Crochet Magazine Number 49From Rowan Yarn

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Rowan Knitting & Crochet Magazine Number 49From Rowan Yarn

Rowan Knitting & Crochet Magazine Number 49 contains 39 patterns for women using Rowan Purelife Organic Ctton 4 Ply, Rowan Kid Silk Haze, Rowan Fine Milk Cotton, Rowan Siena 4 Ply, Rowan Cotton Glace, Rowan Lenpur Linen, Rowan Purelife Revive, Rowan Denim DK, Rowan Pima Cotton DK, Rowan Summer Tweed and Rowan Purelife Organic Cotton DK yarns.

  • Sales Rank: #3951371 in Books
  • Color: Rowan-Magazine-49
  • Brand: Rowan Yarn
  • Published on: 2010
  • Binding: Paperback
  • 164 pages
Features
  • Rowan Knitting Pattern Books
  • Issued Date Spring Summer 2011
  • Featured Yarn Elsebeth Lavold Bambool

Most helpful customer reviews

10 of 11 people found the following review helpful.
Rowan Organics for Children
By Emerald1773
This is a book that was difficult to locate in LYS (local yarn shops) so had to be ordered on-line, always a gamble with knitting instructions. I was pleasantly surprised. The photos, more than one for each item, were clear and precise enough to see details otherwise in question while also being appealing to look at. The instructions were as clear as most, perhaps requiring caution for a beginning knitter (crocheter) but otherwise easy to follow.
I would have liked a better technical / mechanical description of the yarns, particularly on the cover, as it uses only 2 weights; and perhaps patterns with more variations.
Overall, the photos are appealing; so far the items are coming out within dimensions given if gauge is verified beforehand. Most of the items are knitted; one or two was crocheted. Overall, artistically well-done and encouraging to look at. Patterns cute and creative, medium ability, and some blocking, to construct items.

6 of 6 people found the following review helpful.
Best. One. EVER
By Heidireader
Filled with beauty, variety and fascinating patterns. Lots of inspiration and some very challenging projects. There are a few here that aren't too demanding, but I wouldn't advise this for a beginner unless you're looking to jump fast and far. Beautiful use of color and texture, includes a little of every technique to appeal to your different moods. so far I've just found the need for errata in one pattern, so this is something you can buy feeling secure that your questions will be answered

1 of 1 people found the following review helpful.
Works for other thick and thin yarn brands.
By moira cross
This book has been very helpful for me. I had purchased some thick and thin yarn a couple years ago only to find that there were very few patterns for this yarn if I wanted to make a sweater. Although My yarn is not the Rowan yarn featured in the book, the suggested needle size and gauge are the same. The pictures were also helpful as it was difficult to visualise how the thick and thin yarn would look knitted up as a garment.
I am currently knitting one of the sweaters in the book and my yarn is working fine with the pattern.
I do realize that this is an English publication; I can't help but wish that it included measurements in inches as well as centimeters.

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Minggu, 11 Maret 2012

[H137.Ebook] Get Free Ebook Remembrance, by Danielle Steel

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Remembrance, by Danielle Steel

Her beloved Italian homeland shattered in the wake of World War II, exquisite Serena, Principessa di San Tibaldo, has nothing left except her name, her ancestry... and her heart which she gives completely and forever to Major Brad Fullerton. But not even Brad's ring—or his child—can protect her from the calculating wrath of the powerful Fullerton dynasty, and the woman who will become Serena's bitter enemy. Sweeping from the war-torn palazzos of Rome to the glittering avenues of Manhattan and the glamorous world of high fashion. Here is the vibrant story of one woman's triumphant yet bittersweet journey of the heart.


From the Paperback edition.

  • Sales Rank: #109130 in eBooks
  • Published on: 2009-02-24
  • Released on: 2009-02-24
  • Format: Kindle eBook
  • Number of items: 1

Most helpful customer reviews

17 of 17 people found the following review helpful.
One of her best!
By Deanna Hockey
I have been reading Danielle Steel's books for over 15 years now. Sometimes they do get a bit "all the same" with most of the characters being important, successful, beautiful people who live in "stately homes" and wear "important jewels and furs". Sometimes I think the characters are more about what they have then who they are. Despite this, I always enjoy her books - they are easy to read, romantic and make you forget about everyday life for a couple of hours while engrossed in the book. Personally I think her earlier books are more enjoyable and get more involved in the characters than some of the later books she has written.
This is one her fabulous earlier books. The characters are well devoped and the story goes through her entire lifetime ... what a wonderful, terrifying and romantic journey we are taken on. If you want to start reading Danielle Steel - this is the one to read.

14 of 15 people found the following review helpful.
My all time favorite Danielle Steel
By Lysa Burleson
Set in some of the most exciting cities in the world (Venice, New York, San Francisco, Athens) Ms. Steel weaves a tale that lures you in, and doesn't let you go until the final word is read.
Her best book of all times. The characters come alive, you love some, you hate some, you cheer, you cry, you worry, and you laugh. Every emotion you could possibly have will come to you while reading this book.
It's a MUST HAVE for any library!
Buy it, read it, cherish it -- never loan it out, you'll never get it back!

8 of 8 people found the following review helpful.
Read it!!
By Theresa W
Read this book! It might start off a little slow, but after 50 pages, you'll be hooked. DS writes books that get you so involved in the story, you forget about what time it is, what you have to do....be prepared, set aside some time, you won't regret it

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Kamis, 08 Maret 2012

[H233.Ebook] Ebook Download The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas, by Michael Schrage

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The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas, by Michael Schrage

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this audiobook addresses the innovation priorities of companies that live in the real world of limits. They want fast, frugal, and high-impact innovations. They don't just seek superior innovation; they want superior innovators.

In The Innovator's Hypothesis, innovation expert Michael Schrage advocates a cultural and strategic shift: small teams collaboratively - and competitively - crafting business experiments that make top management sit up and take notice. Creativity within constraints - clear deadlines and clear deliverables - is what serious innovation cultures do. Schrage introduces the 5X5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run.

The book describes multiple portfolios of 5X5 experiments drawn from Schrage's advisory work and innovation workshops worldwide. These include financial service approaches for improving customer service and addressing security challenges; a pharmaceutical company's hypotheses for boosting regulatory compliance; and a diaper division's efforts to give babies and parents alike better "diapering experiences" with glow-in-the-dark adhesives, diagnostic capability, and bundled wipes.

Schrage's 5X5 is enterprise innovation gone viral: Successful 5X5s make people more effective innovators, and more effective innovators mean more effective innovations.

  • Sales Rank: #83159 in Audible
  • Published on: 2015-10-09
  • Format: Unabridged
  • Original language: English
  • Running time: 418 minutes

Most helpful customer reviews

45 of 46 people found the following review helpful.
Innovate quickly with Cheap Experiments, but take the proposed "solution" with a grain of salt (has not been experimented with)
By Ron Kohavi
My team provides the experimentation platform for most online experiments at Microsoft (e.g., search for exp-platform), and I have been running online experiments for 12 years now, with Bing running about 10,000 experiments per year, so I know something about online controlled experiments. Michael Schrage quotes me a few times in the book, and encouraged me to write an unbiased review.

The book is written extremely well, and the overall message is absolutely spot on: most organizations would benefit from running cheap experiments and iterating quickly. In many cases, organizations get into analysis-paralysis instead of running simple experiments; worse, deep analyses often come late and have low predictive accuracy.

The 5x5 approach advocated by Michael Schrage says "Give a diverse team of 5 people no more than 5 days to come up with a portfolio of 5 business experiments that cost no more than $5,000 (each) and take no longer than 5 weeks to run."

My key observation is that the author proposes a solution with a plan to a problem, and violates his own advice to avoid such solutions. He's asking the reader to believe in exactly what he's asking others to suspend doing. There are many possible ways to get an organization to be data-driven. Is 5x5 better than others? Having been humbled by many good ideas that don't perform as well as people hope, I'm not sure there's data to say that the 5x5 proposal is dominating.

In the paper "Online Controlled Experiments at Large Scale" there's a section on the "Cost vs. Benefit and the Ideas Funnel" where prioritization of ideas is discussed, a mechanism that aligns more with the author's statement that "Experiments need to be seen and managed as investments" and less with the 5x5 approach.

Here are the key themes that I agree with
- Be "lean" and "agile" and run experiments quickly instead of analyzing and debating. Minimum Viable Products are a key theme
Mike Moran calls it Do It Wrong Quickly
- Reduce the cost of running experiments
- Experimentation is as much a cultural problem as a technical one.
A platform/system can solve the technical challenge, but it's harder to address the cultural issues
- Try to craft a hypothesis that the experiment answers, from which you can learn, whether the experiment is successful (e.g., rejecting the null) or not. If you change too many things, you learn little when the result comes out "flat."

A couple of themes I disagree with
- Experimentation is not a panacea for every problem and every organization.
There is little discussion in the book about when NOT to experiment.
Netflix and Amazon can make mistakes in recommendations, but you don't want many of those in Nuclear Submarines.
Knight Capital was agile and proud of their experiments, until in Aug 2012 they had an error that caused a $440 million loss and erased 75% of Knight's equity value.
- The section about "Good ideas" didn't work for me. I equate a good idea with a hypothesis that is true, i.e., that we validate in an
experiment. The author writes "The Earth is not flat; the moon isn't made of green cheese; and the future of business innovation
doesn't depend on good ideas. It never has....Good ideas are usually bad investments. They're rarely worth the time, money, or effort. They overpromise and underdeliver. They seduce and they cheat....Good ideas might be better described as the empty calories of enterprise innovation: accessible, tasty, and momentarily satisfying. But they're not good for you. They'll make you sick."
I believe this is a terminology issue, but I would have used "flash-in-the-pan idea" that upon evaluation is not really good.

Overall, this is a great book to read and buy for your managers, if they need to be better motivated on how to innovate better and faster with experiments.

16 of 17 people found the following review helpful.
5x5x100
By Abacus
I am sure the author is a very effective consultant. He knows his stuff. He has a lot of experience. But, this narrow subject just does not warrant a whole book. A 10 page essay would have more than sufficed. The writing is so repetitive because the author struggles to spread 10 pages worth of content over 200 pages of print. It just does not work. The title of my review indicates the author repeated his 5x5 concept a hundred times throughout the book. And, that's probably a lowball estimate. But, the book has other weaknesses.

There is nothing magic about the number 5. Although 5x5xetc... has a good ring to it, there is an unlimited way of gathering resources to conduct short-term, rapid feedback experiments. You can indeed try 5 different concepts with teams of 5 people each costing no more than $5,000, over a 5-week period. But, many innovations have been done with a single person, trying a single concept, costing close to nothing, with near immediate feedback in this Internet age. The single innovator may succeed not by trying very different concepts but by iteratively honing and tweaking his original concept and watch live the performance of his last iteration. That's a similar approach the author indicates that Edison, Jobs, Amazon, and other innovators have used. So, the author clearly understands this. But, it does contradict his 5x5 dogma.

Regarding designing rapid low cost experiments, there may be some avenues the author did not explore. Within the book, I did not see any mention of internal prediction markets that are used by many hi-tech companies to quickly differentiate what projects are successful. Also, I did not see any material on clothing companies like H&M that have specialized in doing short-runs of newly designed clothes and measure their sales performance nearly live and rapidly scale up production of the winners and shut down the losers.

Finally, his whole chapter on good ideas are actually bad titled "Ideas are the Enemy" is really bad. It goes without saying that whether an idea is good or bad can be assessed only after it has been tested. Nevertheless, you better give some thought to what idea/hypothesis you want to test to begin with. Just randomly, testing 5x5 a bunch of concepts you have not given serious thoughts to it is a waste of time.

Within that same chapter, his criticism of Keynes' supposedly vapid intellectual elitism is either misinterpreting what Keynes meant or misplaced. In this post-crisis era, economists make for good punching bags; and, often for good reasons. But, the author's punches for the most part missed the punching bag. He could have just as easily lauded Keynes who was among the first ones to advance that most often we really can't forecast (Keynes' uncertainty concept). Societies, economies are very complex systems with unanticipated interactive feedback loops. As such, Keynes provided the intellectual foundation for the author that given that we can't forecast, we better instead experiment to find out what actually works.

If you are interested in innovation and related developments, I have come across two books that do cover what the author does and a lot more. You may find those books interesting. The first one is Duncan Watts Everything Is Obvious: How Common Sense Fails Us and the second one is Smartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane Snow.

10 of 11 people found the following review helpful.
How and why "simple, fast, cheap, smart, lean, and important experiments can supercharge any serious innovation process"
By Robert Morris
As I began to read Michael Schrage's latest book, I was again reminded of a passage in Paul Schoemaker's latest book, Brilliant Mistakes: "The key question companies need to address is not `[begin italics] Should [end italics] we make mistakes?' but rather [begin italics] Which [end italics] mistakes should we make in order to test our deeply held assumptions?'" This is precisely what Anjali Sastry and Kara Penn have in mind when introducing, in Fail Better, what they characterize as a better approach to innovation: designing smart mistakes, learn from them, and thereby achieve greater success and do so sooner.

Peter Sims has much of value to say about this strategy in Little Bets: How Breakthrough Ideas Emerge from Small Discoveries. As he explains, "At the core of this experimental approach, little bets are concrete actions taken to discover, test, and develop ideas that are achievable and affordable. They begin as creative possibilities that get iterated and refined over time, and they are particularly valuable when trying to navigate amid uncertainty, create something new, or attend to open-ended problems."

In Serious Play (1999), Schrage introduces several core concepts that he develops in much greater depth in this, his latest book. The 5x5 X(experimental)-team approach is a rapid innovation methodology emphasizing lightweight, high-impact experimentation, as follows: "Give a diverse team of 5 people no more than 5 days to come up with a portfolio of 5 business experiments that cost no more than $5,000 (each) and take no longer than 5 weeks to run." Schrage adds, "the 5x5 seeks an 80/20/20 vision. That is, what hypothesis could we test -- what experiments could we run -- that generate 80 percent of the useful information that we need to make a decision in 20 percent of the time, and with but 20 percent of the resources that we ordinarily use to do so?" Schrage thoroughly explains the theory and practice of this method in the book. Yogi Berra once observed, "In theory there is no difference between theory and practice. In practice there is." Presumably Schrage agrees.

These are among the dozens of passages of greatest interest and value to me, listed also to suggest the scope of Schrage's coverage:

o The Business Experiment: A fast, inexpensive, and informative test of a business hypothesis (Pages 10 & 12)
o Implementation and prototypes (24-33)
o Experimentation and innovation (36-38 & 85-87)
o Warren Buffett (49-56)
o Resistance to business experiments (67-687, 85-88, & 178-179)
o Blockbuster (77-85)
o Julian Simon (89-92)
o 5x5 X-team approach (95-138)
o Business experiments (141-153)
o Charles Kettering (146-148)
o Business hypotheses (177-185)
o David Kelley (210-211)
o Decision theory (213-216)

I commend Schrage on his innovative use of (boxed) mini-commentaries, inserted throughout his narrative that include "The 5x5" (Page 5), "Formulating the Hypothesis" (11), "Moving from Hypothesis to Experiment" (12-13), "A Prototype Is a Hypothesis" (30-32), "Scott Cook, Founder and Chairman of Intuit, on Experimentation" (57-58), and "Q&A: The Experimenter [Gary Loveman]" (205-206). This material complements rather than supplements the information, insights, and counsel he provides elsewhere in the narrative. The same can be said of passages that examine experiments by real people in real-world situations, experiments that produced mixed results to be sure but demonstrate the truth of Thomas Edison's claim, "I have not failed. I've just found 10,000 ways that won't work." The companies that have --or should have -- followed the 5x5 X-team approach include (in alpha order) Amazon, Apple, Blockbuster, Delco, Facebook, GE, General Motors, Google, NCR, P&G, Tesco, Toyota, and Walmart.

John Kotter once suggested that the most difficult challenge to change initiatives is to change how people think about change. The same can be said about innovation and experimentation, as Schrage suggests in the book's final chapter, "Experimenting with Experimentation." He quotes Kevin Kelly: "Anybody who works in science knows that they're constantly finding new things that they don't know. It increases their ignorance...while science is certainly increasing knowledge, it's actually increasing our ignorance even faster. So you could say that the chief effect of science is the expansion of ignorance." You could also say, at least I do, that rather than increasing ignorance, science increases our knowledge of what we don't know. Some of the worst decisions people make are based on insufficient or inaccurate information. Hence the critical importance of testing all assumptions and premises. Paradoxically, the most innovative and creative thinking requires the multiple disciplines of the scientific method.

Here's Schrage's response to Kelly's comments: "Substitute business for science and opportunity for ignorance, and Kelly's tongue-in-check observation explains why the ongoing revolution in experimentation defines the innovation future. There's never been a better time for innovating with experiments or experimenting with innovation."

Obviously the "Whack-a-mole" approach to innovation makes no sense nor does a concentration of massive resources on one major experiment. Breakthroughs are few and far between lots of small, low-risk, prudent, and numerous experiments.

Invoking a set of horticulture metaphors, here's my take on Michael Schrage's approach: innovation requires careful planting of seedlings (i.e. ideas, possibilities, hypotheses) in properly prepared soil. Cultivate them and protect them for a while, then nourish those that begin to indicate promising growth. A few will. Perhaps combine a few of the others and keep an eye on them. Eventually, hopefully, there will a few robust results.

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Senin, 05 Maret 2012

[J842.Ebook] Fee Download Ball Lightning and Bead Lightning: Extreme Forms of Atmospheric Electricity, by James Barry

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Ball Lightning and Bead Lightning: Extreme Forms of Atmospheric Electricity, by James Barry

The purpose of this monograph is to review the known physical aspects of two unusual forms of atmospheric luminous phenomena, to deduce their characteristics and properties, and to promote efforts to improve their understanding. These two forms, called ball lightning and bead lightning, have visual images that differ from the linear image associated with normallightning. The terms "balliightning" and "bead lightning" are used to denote atmospheric luminous forms which are occasionally observed and have the geometrie shape suggested by their name. Vet, it is possible that neither phenomenon may in fact be a form of lightning in the sense of a continuous electrical discharge. Bead lightning has been described as the residue of a cloud-to­ cloud or cloud-to-ground lightning stroke and has the appearance of aseries of luminous balls separated by dark regions, thus resembling astring of pearls, and remains visible for about one second. Ball lightning has been described as a single luminous globe appearing ne ar the ground after a lightning stroke and also remaining visible for about one second. Both phenomena remain visible far longer than normal lightning flashes.

  • Sales Rank: #10263462 in Books
  • Published on: 2010-02-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .70" w x 6.00" l, .96 pounds
  • Binding: Paperback
  • 298 pages

About the Author
James P. Barry

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0 of 0 people found the following review helpful.
Ball lightning is a good book.
By Chris H.
The book " Ball lightning and bead lightning " is a good book.
Everyone who is interested in this matter should read this book.

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Sabtu, 03 Maret 2012

[M592.Ebook] Download The Role of the Arab-Islamic World in the Rise of the West: Implications for Contemporary Trans-Cultural RelationsFrom Palgrave Macmilla

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The Role of the Arab-Islamic World in the Rise of the West: Implications for Contemporary Trans-Cultural RelationsFrom Palgrave Macmilla

This book takes a fascinating look at the role of the Arab-Islamic world in the rise of the West. It examines the cultural transmission of ideas and institutions in a number of key areas, including science, philosophy, humanism, law, finance, commerce, as well as the Arab-Islamic world's overall impact on the Reformation and the Renaissance.

  • Sales Rank: #2560077 in Books
  • Published on: 2012-09-18
  • Released on: 2012-09-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .63" w x 5.50" l, 1.15 pounds
  • Binding: Hardcover
  • 241 pages

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Five Stars
By Osamah
good book

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